By Joseph H. Boyett, Jimmie T. Boyett
What characteristics does it take to be a profitable entrepreneur?
Are a few enterprise principles higher than others, and the way am i able to choose the only that is correct for me?
How do I receive financing to begin a enterprise? How do I write a profitable enterprise plan?
What is the key to discovering and retaining customers?
How do i locate, rent, inspire, and keep nice employees?
For solutions to those and different serious questions about the minds of each entrepreneur and aspiring company proprietor this day, there's no greater resource than those that were there and performed it. Few marketers have completed the extent of industrial luck discovered via the experts coated the following. you can now discover what they must say in regards to the such a lot useful points of beginning and succeeding within the company of your goals. The Guru Guide(TM) to Entrepreneurship is an necessary resource of thought and ideas for someone who runs, or desires of operating, a company in their personal. many of the specialists you are going to meet:
- Paul Allen, cofounder, Microsoft Corporation
- J. Walter Anderson, cofounder, White Castle
- Mary Kay Ash, founder, Mary Kay Cosmetics
- Jeff Bezos, founder, Amazon.com
- Richard Branson, founder, the Virgin Group
- Charles Brewer, founder, Mindspring.com
- Warren Buffett, proprietor, Berkshire Hathaway
- Ben Cohen, cofounder, Ben & Jerry's Ice Cream
- Michael Dell, founder, Dell Computers
- Debbi Fields, founder, Mrs. Fields Cookies, Inc.
- Bill Gates, cofounder, Microsoft Corporation
- Earl Graves, founder, Black Enterprise
- Steve Jobs, cofounder, Apple computing device, Inc.
- Herb Kelleher, founder, Southwest Airlines
- Phil Knight, cofounder, Nike Corporation
- Ray Kroc, founder, McDonald's Corporation
- Edwin Land, founder, Polaroid Corporation
- Charles Lazarus, founder, Toys "R" Us
- Bill Lear, founder, Lear Jet Corporation
- Tom Monaghan, founder, Domino's Pizza
- Akio Morita, cofounder, Sony Corporation
- Fred Smith, founder, Federal Express
- Thomas Stemberg, cofounder, Staples, Inc.
- Dave Thomas, founder, Wendy's overseas, Inc.
- Jay Van Andel, cofounder, Amway Corporation
- Sam Walton, founder, Wal-Mart shops, Inc.